Built On Real Commercial Experience
Over the course of his career, Mike Haywood has worked with businesses of all sizes across multiple industries and 48 countries around the world.
From building sales teams and entering new markets to overcoming commercial challenges and accelerating growth, Mike has experienced many of the situations businesses face first-hand. That breadth of commercial experience provides a practical perspective that goes far beyond traditional training or consultancy.
Combined with the behavioural management and learning expertise of David Dann, HaywoodX brings together real-world commercial experience with proven methodologies for communication, behavioural adaptation and performance development. The result is a practical, tailored approach that helps ambitious businesses strengthen teams, improve performance and prepare for their next stage of growth.
Who We Are
HaywoodX was founded to give businesses access to practical commercial experience gained from years of building teams, entering new markets, solving problems and helping organisations navigate growth.
We work with founders, leadership teams and sales professionals who value practical advice, honest conversations and real-world experience over generic business theory.
Every engagement is tailored to the challenges, objectives and opportunities facing the business.
Industries & Expertise
Experience gained across multiple sectors and international markets allows HaywoodX to quickly understand challenges,
identify opportunities and provide practical recommendations that work in the real world.
Sectors we’ve worked with include:
Why HaywoodX Exists
Rather than offering generic solutions, every HaywoodX engagement is designed around the specific needs of the organisation,
helping businesses improve sales performance, strengthen commercial execution and create sustainable growth. Some of the challenges we often see include:
- Inconsistent sales performance
- Lack of accountability
- Unclear processes
- Poor commercial visibility
- Difficulty scaling
The problem is rarely effort or ambition.
More often, businesses lack the structure, systems and external perspective needed to unlock their full potential.
HaywoodX was created to help solve those challenges through practical training, consultancy and support built on real-world experience.
Our Values
Experience Matters
We believe real-world experience creates better outcomes than generic advice.
Practical Solutions
We focus on actions that create meaningful improvements.
Continuous Improvement
Small improvements delivered consistently create long-term success.
Trusted Partnerships
The best results come from strong relationships built on trust and accountability.
Let's Talk About What's Next
Whether you're building your first sales function, strengthening an existing team or preparing your business for its next phase of scaling, every successful engagement starts with a conversation.